A Recipe for Success – The Ultimate Guide for Your Baking Busines

Thinking about taking your hobby from confectionary side hustle to a full-time baking business? The romantic idea that you will spend your days only baking perfect cookies is far from the reality of what it takes to run a profitable baking business.

Cookbook author, business owner, and baking aficionado Grace Stevens shares her most valuable insights into what you need to do to begin your baking business.

Set informed goals

Every great cake begins with an amazing recipe. In business, your recipe should start with researching your target market, examining your competition, and setting clear, achievable goals to help you stay disciplined on the path to your sweetest business dreams.

Play to your strengths

Embrace the elements that make your creations extraordinary and play to your strengths as a baker and businessperson. Offering something unique, delicious, and reliable to your customers will keep your creativity flowing and ensure you get your financial piece of the pie.

Listen to your customers

Your customers can be your biggest advocates and having a great reputation can even save you money on marketing. Being mindful of your patron's ideas, inputs and even criticisms will help you build a loyal base of return customers and pull in new business.

Ask for assistance

Identifying what is not your strong point and learning to ask for help in the right places is extremely important for your confidence, as well as the growth and sustainability of your business.

Maclear's Beacon - Quotation mark

5 top tips on pricing that you never even thought about:

1. When selling your masterful creations be mindful of expenses like packaging, consumables, ingredients, your time and your technical skill level.
2. Marketing for the launch of your start-up and for the long term is important to cost into every sale.
3. Certain markets, such as wedding cakes, may have a seasonal swing to them and it is important to budget to diversify your products and save for the slower months accordingly.
4. Identify exactly what each of your recipes cost as if you had to buy all your ingredients and equipment tomorrow. Even the best equipment has a lifespan so it is important to plan to improve, expand, and replace your essential equipment as needed.
5. Have a contingency plan. Adding a small amount onto each of your successful orders will ensure that you have the budget to remake an unsuccessful order without running at a loss. The number of re-bakes will be unique to your skill level and should decrease as you become more experienced.
Perhaps the most important pearl of wisdom that Grace shares are that you need to know your worth and stick to it. The value you assign to your creations is pivotal to both the health of your business and your professional confidence.

If you plan carefully, never follow a half-baked idea, are mindful of your finances, and never undervalue your skills or the products they allow you to produce, you should be sifting your way to success in record time.

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Hot New Soft Drinks from Mofaya

A hot new range of 12 soft drink products from MoFaya has hit the South African market – featuring fresh new flavours and a sparkling use of kasi lingo in the product names.

MoFaya, a black-owned beverage company in South Africa, has gained considerable ground in the African market since launching five years ago, and is now established in the top-tier energy drink range by volume. Siphiwe Shongwe, MoFaya’s ‘Firestarter’ co-founder and partner with DJ Sbu, who boasts the designation, ‘Chief Hustler’, had the aim of creating a strong and authentically African-inspired non-alcoholic beverages brand in South Africa and Africa with a strategic plan that comprises four ‘chapters’.

Shongwe says the first chapter opened with the launch of the first energy drink variant, followed by three additional flavours and accompanied by high intensity marketing strategies. “We have achieved what we planned in chapter one, and we are now moving into chapter two with the launch of our carbonated soft drinks.”

The new soft drink range, made to an exceptionally high standard, includes Cola – Sash Mnyamane, Crème Soda – Nomalizo, Ginger Beer -iGemmer (described as a true African taste that always screams ‘hoyi hoyi’ when it goes down your throat), Granadilla – Slay Queen, Grape – Tjovitjo, Iron Brew – Intsimbi, Lemon – Boss Zonke, Lemonade – Botsotso, Litchi – Akekhugogo, Orange – Mzekezeke, Coco Pine – Yellow Bone, and Raspberry – Isichomani.

“The fun and evocative names reflect the heart of MoFaya, which is all about celebrating the untold African and South African culture that continues to shape how we celebrate ourselves,” explains Shongwe.” MoFaya is a platform we use to celebrate our ‘kasiginality’, and the names are a reflection of just that – those who know … know!” He is quick to add that translations of the names will be freely given to “those who don’t know and want to know”.
MoFaya has also made a name for itself as an empowering company, encouraging entrepreneurship, sharing knowledge and opportunities, and building success. Shongwe explains, “MoFaya has set its business ethos around encouraging the spirit of rolling up your sleeves and making it happen – which we loosely translate as ‘hustling’. Our hope is that this launch will ignite passion in those who have started to empower themselves, and in those who are thinking of starting a small business – particularly in this tough economy.”
DJ Sbu notes that “MoFaya has been doing incredible work in line with government’s narrative and drive towards youth empowerment, creating jobs, teaching entrepreneurship and business, and living, breathing, walking, and preaching it, to become a true patriotic organisation that has overcome the odds many times over to prove that we are here to stay.”
MoFaya’s new carbonated soft drinks will be sold through existing wholesale and retail channels nationwide. Shongwe expresses his gratitude to wholesalers and retailers who believed in the first black-owned beverage company in the country, “Your support and guidance is truly appreciated.”
Shongwe also thanks South Africans and Africans, “For all the support you have shown our vision, our idea, our MoFaya, your MoFaya. We have taken punches and rolled with them. We didn’t give up. We refuse to give up on our dream – and our perseverance has and will continue to pay off.”
As for MoFaya’s chapter three? It’s being written and it’s going to be great, he says.
For more information, visit www.mofaya.co.za or call Renaldo Farinha on 010 555 0500.

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