The art of making a living from your passion
My creativity is quite challenged. I can’t paint, I can’t sing or play any instruments nor am I masterful with handicrafts. But written word has always been my love and I stick to that.
I choose to share a message of high hopes, second chances, doing everything we can the best we can, connecting and accepting people, reaching higher and creating new possibilities. That’s how I uncovered my true passion: the entrepreneurial world. I took a plunge and dived right in. And I landed on my head, I made some critical mistakes that lead me to a painful crush of my first brick-and-mortar business. It made me sick, really sick, and I’ll tell you about it some other time. But it made me realize I needed to learn more about growing a business, and I discovered that for many, it’s a form of art. So my art, my passion is business building!
Creating an online business is my favorite topic and talking about it makes me all tingly. Starting any business requires a lot of energy, patience, support and effort. If you want to grow your hobby, your skills, your experiences into a business, prepare yourself thoroughly and be compassionate to yourself.
It might seem overwhelming, but generally, keeping it simple is the golden rule. Here are some of the best advices I’ve got for you to survive the initial phases of building your business, no matter what niche you choose.
1. Work on your mindset. This is an on-going work. Entrepreneurship is so challenging, you will uncover limiting beliefs and blocks as you progress, even when you reach your goals. There will be fears and doubts to overcome. And to some, their confidence might be shaken along the way by many factors. Find a way to deal with all these that best suits you and employ it consistently.
2. Create a business plan. Yes, really. Maybe you won’t reach out to investors, but you don’t want to jump into business without making sure your idea is viable. Do your research and check your numbers. (This was my biggest mistake, I overestimated my sales without properly researching the market). It helps your clarity too.
3. Get support. Surround yourself with people who inspire you to do better. Join or create a mastermind, find local groups, connect with other women in your niche, get a coach or a mentor. It’s so much easier not to go through it all alone. I met amazing women online and they have been immensely helpful.
4. Create systems. No matter what your niche is, always be on the lookout how to make your business and life easier. Automate everything you can, outsource anything you don’t want to do. Online business offers you so many possibilities for this.
5. Take care of yourself. Don’t lose sight of your priorities, set your boundaries and nourish yourself. Remember to celebrate your success. Women tend to forget this, and particularly creative types who are quite often introverts as well. Go easy on yourself.
All that said, it’s perfectly OK to start on a shoestring. There are plenty of resources online available for free. Once you begin to make money, you can upgrade your experiences.
One more thing. I believe the key to success is visibility. Your work will be very often focused on efforts to bring more eyes to your work. Does that bring waves of resistance? There are so many tools and techniques to grow your visibility so no need to fear, there is a way that you’ll be comfortable with. We’ll discuss this in our next issue, so don’t miss out! And if you have any questions, comments or suggestions, shoot an email to laura@femaleentrepreneursa.co.za
Sunita Prodan Benolic Bio:
Sunita Prodan Benolic is a business coach and mentor to women who want to start and grow their online business. She helps them overcome fears and limiting beliefs, beat procrastination and resistance, clarify their message, put marketing and promotion strategy in place and create content, products and packages.
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