Kickstart your business with expert advice

Kickstart your business with expert advice from serial entrepreneur, Fetola founder and author of the new book Sheep Will Never Rule The World, Catherine Wijnberg
Many businesses are reverting to pre­lockdown levels of activity, while others still are seeking new entrepreneurial avenues to supplement existing incomes or replace those lost due to the Coronavirus crisis. A must­read for entrepreneurs and new business owners to aid this return and stimulate new economic activity is the debut book by Catherine Wijnberg, entitled Sheep Will Never Rule The World.
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Launched officially on 13 August 2020, the book is a collection of wisdoms from the pen of this successful entrepreneur, who is the founder and CEO of SME growth specialists, Fetola. Wijnberg brings a wealth of experience from having charted her extensive business journey as well as through her ongoing role at Fetola, a company that is geared towards supporting small businesses and helping them become more profitable.
Here are just a few of the insights Wijnberg offers to assist entrepreneurs: Follow your passion
According to Wijnberg: “As entrepreneurs, we have the choice to make the world what we want it to be. So be grateful for that choice – and find a way for your passion and your work to align.” Understand the market
Identify if there’s not only a gap in the market but “a market in the gap you’ve chosen!” In other words, customers who are willing to pay for the service and product you wish to provide. Start Small Wijnberg advocates starting small. “Don’t be hobbled by the misperception that you need a large loan to get a business going. Starting a business with a huge debt to pay back can be the proverbial albatross about your neck,” she says. “A new venture is stressful enough on its own. Rather build from a small base with less risk.”
Reconsidering Capital
Start thinking about your capital, and capital is not just money. Wijnberg explains how capital comes in three forms:
 Networks: “Think about who you know that you can connect to for markets, expertise, support.”
 Expertise: “What information and skills do you have that are of value”, and lastly,  Money: “What money do you have and how much do you need? Can you leverage the other two forms of ‘capital’ to get money?”
The pages of Sheep Will Never Rule The World are peppered with advice designed to support, stimulate and inspire. Although there is a decidedly business bent to the book, its content does not preclude the everyday reader as Wijnberg’s prompts ­ which are often highly practical ­ are intended to help anyone achieve their highest potential in life and business.
To access this powerful resource, purchase the book at leading local bookstores or via their online stores. Sheep Will Never Rule the World is published by Quivertree Publications and is currently in distribution.

For more information on Catherine Wijnberg visit Follow her on social media:
 LinkedIn:­wijnberg­5142049/
Facebook: or @wijnberg.catherine  
For more information on Fetola, visit Contact 0861 111 690 or email