Paving the way to a brighter business future 



10 Tips to empower women in business


This Women's Month, we introduce you to Rochelle Roos, a pioneering woman in the South African business space.

As a dedicated Agile coach and organisational transformation specialist, Rochelle has been disrupting the status quo and creating a more inclusive and collaborative work environment for all. Her journey from a startup team member to a successful business owner is nothing short of inspirational, and her commitment to empowering women in the tech sector shines through in her advocacy for gender equality and diversity.

“One of the most rewarding aspects of my work is enabling my clients to have a clear direction and focus on their endeavours. As a woman business owner in tech, I take pride in guiding organisations to achieve quantifiable success across all areas of their business. Being able to contribute to their growth and success brings immense satisfaction," she says.

Rochelle's path into the business space began when she joined a startup, where she wore multiple hats and discovered her passion for Agile and Scrum methodologies. She was immediately drawn to the potential of these methodologies in improving software development processes and creating a more inclusive and collaborative work environment.


"I was inspired by the Agile approach's emphasis on open communication and the value placed on ideas, regardless of hierarchy. I saw first-hand how Agile empowered teams and fostered a culture of continuous improvement."


After honing her craft, Rochelle now finds great joy and purpose in helping individuals and organisations take ownership of their own roles, experience job satisfaction and happiness, and prosper while growing, learning, and developing into the best version of themselves.


“It's incredibly fulfilling to witness my clients flourish in their professional journeys, especially female clients, who often face greater challenges. As a business owner, I actively support and advocate for policy changes that promote gender equality and diversity in the tech and business sector. By engaging with policymakers, we can work towards creating a more inclusive and diverse landscape."


Ten important tips for women in business 

Rochelle’s advice for other women looking to find their niche in the tech and business world can be summarised in these ten simple points:


  1. Believe in Yourself: Trust your abilities and believe that you belong in the field. Be confident in your skills and knowledge, and don't let self-doubt hold you back.
  2. Seek Supportive Networks: Surround yourself with people who uplift and support you. Seek mentors, allies, and peers who encourage your growth and help you navigate challenges.
  3. Embrace Your Uniqueness: Embrace your unique perspectives and experiences. The business industry thrives on diverse ideas, and your authentic voice can contribute to innovation.
  4. Continuous Learning: Stay curious and committed to learning, personal growth, and development. Technology and business are ever evolving, and being open to new knowledge will enhance your skills and adaptability.
  5. Network and Collaborate: Engage with industry events, conferences, and networking opportunities. Build relationships with professionals in the sector and collaborate on projects that interest you
  6. Take Initiative: Don't be afraid to take on new challenges and opportunities. Show initiative and seek out projects or roles that align with your passions and career goals.
  7. Be Resilient: The business world can be demanding, but resilience is key to overcoming obstacles and setbacks. Learn from failures and keep pushing forward.
  8. Advocate for Yourself: Be your own advocate and communicate your aspirations and contributions effectively. Ensure that your ideas and achievements are recognised and valued.
  9. Create a Supportive Space: Create a supportive work environment where your authentic self can flourish. Foster a culture that values diversity and empowers all employees to thrive.
  10. Explore Different Opportunities: In business, there are numerous opportunities and roles to explore so don't limit yourself. Be open to trying different paths until you find the one that resonates best with you, your skills and personality and your goals.

For more about WE DO CHANGE or to engage with Rochelle Roos or one of their experts visit:  or email: