For any small business to perform well, strategic objectives and roadmaps are necessary especially in the start-up phase. With the right attitudes, the TWO most important criteria for your business to be successful in marketing, are:
When a business owner becomes submerged in daily business operations and customer delivery their marketing tends to be swept to the side because there are simply not enough hours in the day and rightly so, there really isn’t enough time to do everything.
Small business owners wear entrepreneurial hats and are inclined to do things for themselves, to reduce overheads instead of hiring experienced resources, including marketing service providers.
Small business owners, you MUST allocate budget for marketing, somehow. Think about this, for every day your marketing hasn’t been a committed and consistent outflow, how many other business opportunities have you possibly missed? Probably a few potential and bulky prospects.
Every day you procrastinate and don’t write “that blog”, “that book”, “that social media update”, and just don’t do that “something”, whatever it is ……………… you’re missing golden opportunities.
Please ask yourself 3 questions:
1. Does your business look good? Is your company branding professional and catchy, for the right reasons?
2. Do you have a solid marketing and advertising strategy? If yes, that’s great, stick to it and keep on improving it. If no, then how are you planting seeds for the future?
3. How much time and commitment have you allocated to social media and digital marketing?
To build a great brand takes time but the fastest proven way is via creative digital marketing simply because you can reach millions of people rapidly, using everyday media and communications channels, creating strategic moments of influence over your target market with the mindset of “quality over quantity”.
Be classy and sassy with your marketing. Be proud of what you are creating, every single day. Commit to it, be consistent and you’ll be amazed at how much digital influence you can create and you’ll soon be on your way to becoming a thought leader in your professional industry.
Get your ducks in a row! Nothing is more important right now. Plan 2018 like a BOSS!
Written by Daniela Almeida of Cara Blu
Cell: +27 063 638 7235