Defining your competitive edge is to talk about your usp or your X Factor. Your usp is your unique selling point and it is the one thing that makes you streaks ahead of your competitors and is the reason why your clients should choose you.
7 Tips to Assist you with your Competitive Edge are the following:
Pricing – offering better prices than your competitors.
Differentiation – offering better quality or something extra that sets you apart.
Innovative – try and think of something that you could offer before the need arises.
Position – Be where your customers are. This does not have to be in an expensive place just be where you are easily accessible to your customers.
Stand for something – Disney is the place where dreams come true. Subway is about weight loss programme. So think of what you could stand for as an example take a stand against abuse of animals or children or against cancer.
Make your team a dream team – look after your staff and they will look after you.
Create raving fans – make sure that your customers leave you feeling like they had the wow experience. If you have an unhappy customer go out of your way to listen to their grievances and make them right.