Artistry… Re-energising Sandton for a new generation
The rule of three applies in meaningful ways to so many areas of everyday life as far back as the three wise men. In nature, land, sea and air are a triad to be reckoned with. Earth, Wind and Fire are Motown icons. Even in the composition of a beautiful photograph, the rule of thirds is the secret weapon. And, so it is with the collaboration between two South African brands that consciously choose to partner with other best-in-class brands. Award-winning musician, J’Something has partnered with hotel and apartment network, BlackBrick to conceptualise Artistry. The trilogy approach applies to all aspects of their brand-new venture; from an operations perspective Artistry, will benefit from the expertise and experience of seasoned music and entertainment entrepreneur, Ricardo Da Costa (the man behind The Ivy and Altitude Beach). Artistry – where a night out on the town will be a full cultural immersion in one building – is set to ignite the entertainment scene in Sandton in early 2023. New kid on the Sandton block Artistry is a three-level experience which will take guests on a journey from the rooftop restaurant, then on to the middle level for live music and theatre performances and, finally, to the street-level lounge bar for an unforgettable after party. The perfect trilogy operating in one eco-system and igniting all the senses. J’Something expands on the inspiration behind Artistry: “Everything we do is inspired by the classics, the things that have managed to stand the test of time; from the food to the drinks, the interior and the architecture, we keep it real by only adding the essential parts to our spaces.” The Rooftop will include an eatery, bar, pool and outdoor cinema. This is the meeting place, the spot where friends gather to celebrate life and the philosophy of living freely over pre-dinner drinks and great flavourful food that people can relate to whilst enjoying the surrounding city views. The menu will take a purist approach to classics like steak and potatoes or fish and chips, pizzas, burgers – but all will be prepared with finesse. The 100-seater Theatre is intended as the birthplace of original ideas and will be home to a variety of performances ranging from unplugged music and theatrical performances to comedy shows, movie premieres and unique curated talks. So, what happens once Artistry guests have eaten their favourites from a menu filled with classic dishes and watched an exceptional performance, but they are not ready to call it a night? It’s time to listen to really good vinyl set from some of SA’s pioneering DJ crew at the AfterParty Bar which is filled with delicious monsters and opens onto a planted terrace. The perfect spot to sip on a selection of classic cocktails over conversations dissecting the thought-provoking performance in the Theatre or just shooting the breeze. Essentially guests at the AfterParty level of Artistry can set the tone for the way they want to end a night on the town. Location, location, location […]
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