The COVID-19 crisis is an opportunity to re-evaluate your organisation’s brand equity and reshape your brand in the mind of your consumer. What is brand equity and how do you build it?
For many companies, the COVID-19 crisis has escalated into a fight for survival. Those who make it through will emerge into a new world completely changed by the crisis. It is a time to rethink strategy and operations. In terms of brand and reputation, it may almost feel as if someone hit the ‘Reset button’. […]
