L’Oréal Professionnel celebrates love with their #KeepTheSteamAlive campaign.

L’Oréal Professionnel continues to pioneer the hair game with their exciting new #KeepTheSteamAlive campaign as they introduce the new SteamPod 3.0 with its bespoke design and innovative technology. A woman’s hair in any form, is an expression of love and beauty. L’Oréal decided to spread the message of love and beauty with this campaign. A year since the start of the COVID 19 pandemic and L’Oréal takes a journey with couples to find out how they kept things exciting during such trying times.

The past year has been nothing short of challenging for couples worldwide, from constant arguments to finding new ways to #KeepTheSteamAlive. L’Oréal Professionnel sets to bring the heat to South Africans with their newest innovation The L’Oréal Professional Steampod 3.0, as they partner with some of Mzansi’s most loved couples and find out how they #KeepTheSteamAlive. The brand partnered with the likes of Jessica Van Heerden, Sasha Langa, Thandi Gama and the lovely Le’chelle Aldridge to show you how exactly they #KeepTheSteamAlive.

There are various ways to a woman’s heart and sometimes the perfect gift sets you miles ahead and the L’Oréal Steampod 3.0 promises to give you that push. While we’re easing into the scheme of things, there are certain norms that will go unchanged, whether its date night with your partner or dinner with the girls, one thing will always remain and that is the need for a lady to dress up and look as well as feel good every now and then.

“Being in lockdown with my fiancée was quite a challenge, we missed out on so much but had to find ways to substitute the things we love most that we no longer could do. One of the toughest things for us was putting off our wedding celebration and having to hold off on so many of the pre-events such as bridal showers and bachelorette parties. His support and love really helped us #KeepTheSteamAlive. As we ease back into some of the norms and getting to go on date nights again, getting ready with L’Oréal Steampod 3.0 has brought all that excitement back.” Says YouTuber and social media influencer, Jessica Van Heerden.

“The L’Oréal SteamPod 3.0 makes getting ready for any occasion a breeze. It’s unique patented steam technology promises to instantly transform your hair 2x faster, 2x smoother* while reducing hair breakage by 78%** compared to traditional hot irons, making it the safest hot iron of its kind. From loose curls, easy waves, to sleek & straight. The L’Oréal Professionnel SteamPod 3.0 is suitable for all hair types and hairstyles.” Says L’Oréal Professional Brand Manager, Keagile Mnguni.

Keagile Mnguni, further shares that, “We wanted to bring back the excitement of getting ready for a day or night out with so much ease. The #KeepTheSteamAlive campaign helped us do that as we partnered with relatable content creators as they gave us a glimpse of what #KeepTheSteamAlive means to them and how they shared their stories of love as well as secrets of beauty using the incredible L’Oréal Professional Steampod 3.0.”

Follow the conversation and tell your stories of love by using the hashtag #KeepTheSteamAlive as well as follow us on social media @lorealpro.